You know the science, but do you have the right words when a client asks, “Why does this cost more?” or “What makes your approach different from traditional interior design?” We know how it feels to be put on the spot, which is why we put this client conversation guide together for you.

Anytime a client asks how you differentiate yourself in the market, they’re asking you to communicate your value, and as a designer making science-based decisions, your worth extends to your client’s most valuable asset: their health. 

If you’ve been stumped with how to respond in the past, or are looking for more varied ways to communicate the importance of science, neuroaesthetics, and biophilia as a part of any design strategy, we created this guide especially for you.

Download the Science in Design® Client Conversation Guide and get word-for-word talking points for 6 essential scenarios, from initial consultations to budget objections. 

You’ll also get a list of resources and publications written by Science in Design faculty members and other industry leaders. Remember: your mastery of the material is ultimately what will set you apart as the industry evolves to include science in design as the new normal. The more you grasp, the better you’ll intuitively understand how best to serve your clients and how to communicate the value you offer in meaningful ways.